Director of Content & Trend

Wilton Brands LLC ("Wilton") has a portfolio of iconic brands and is the leading supplier in the U.S. Crafts Industry. These brands help families successfully celebrate life's many occasions, express their creativity through crafts, encourage them to share with their families and friends, and capture their meaningful and lasting memories. Wilton operates through two divisions, Wilton Enterprises and Simplicity Creative Group, which are leaders in their respective categories. Learn more about Wilton at http://www.wilton.com.
Wilton is seeking a seasoned and enthusiastic Director of Content and Trend to lead and further define the the brand identity and strategic creative direction within the Creative Department. The Director of Content and Trend will help define our visual content strategy through visual mediums of cake decorating, consumer- focused recipe development and trend development as it relates to the industry.
The Director of Content & Trend will directly report into the Sr. Director Creative with 7 direct reports. As the Director of Content & Trend, you will manage workflow, personnel, and budgets. In this role you will research global lifestyle and product trends: key themes/moods, colors, materials, details, and prints for Wilton Enterprises brands. This role will support and partner with cross-functional stakeholders in marketing, graphic design, consumer insights, sales, product development and innovation teams.
Cultivate strong and transparent working relationships across the organization, partnering cross-functionally
Lead with a strategic vision that is in alignment with the Company's short and long-term goals and strategic plan
Build and develop a high performing team within the organization
Manage workflow, personnel, and budgets for the Test Kitchen and Decorating Room departments
Identify, collaborate and strategize on key trends, items, colors, fabrications & finishes
Identify trend analysis on design processes
Create highly detailed presentations
Assist with creation and presentation of Seasonal Trend Forecasts containing comprehensive trend and creative direction
Collaborate on process' for implementation of products and merchandising to ensure projects, recipes and other visual content is aligned with overarching brand strategies and targeted consumer audiences
Attend tastings and critique project designs, plus editing of all Wilton recipes
Conduct ongoing research and work cross-functionally with consumer insights
Conduct brand immersions and hands on demonstrations for external Wilton partners, including potential licensors, retail buyers, digital education platforms, and social media influencers.
Provide testing and feedback to product development and design teams
Bachelor's degree in Marketing or industry related field
Minimum 5-7 years of experience in trend and brand development
Demonstrated leadership and project management skills
Ability to multitask, prioritize and meet deadlines
Extensive experience using PowerPoint and other presentation software
Proficient in Microsoft Office Suite & intermediate understanding of Adobe Suite
Wilton Brands LLC is an equal employment opportunity employer. We attract and retain the best qualified people without regard to race, color, religion, national origin, gender, gender identity, sexual orientation, age, individuals with disability or veteran status as provided by law. Wilton Brands LLC is an Equal Employment Opportunity Employer/Disability/Veteran.

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